AI Insights · Timothy · January 2024
Top 5 Virtual Fitness Programs on iOS in Turkey Q4 2023
Explore the performance trends of the top 5 virtual fitness programs on iOS in Turkey for Q4 2023, including downloads, revenue, and weekly active users.
In Q4 2023, the performance of the top 5 virtual fitness programs on iOS in Turkey demonstrated varying trends in downloads, revenue, and weekly active users. Data from Sensor Tower provides insights into these metrics.
Freeletics: Workouts & Fitness saw a revenue peak of around $1.4K in the week of November 20, followed by a decline to about $740 by December 18, and a slight rebound to $973 in the final week of the quarter. Downloads started strong at 1.3K in late September but dropped significantly to just over 200 by mid-October, maintaining a similar level through the quarter. Weekly active users began at 2.6K but fell to below 1K in early October, stabilizing around 950 towards the end of December.
Strava: Run, Bike, Hike experienced a notable revenue increase, reaching approximately $1.5K in late November. Downloads fluctuated slightly, peaking at 726 in mid-October and dropping to 404 in mid-December. Weekly active users remained relatively stable, fluctuating between 12.6K and 13.3K throughout the quarter.
JustFit: Lazy Workout & Fit had a revenue peak of $1.2K in early October, with a decline to $491 by the end of December. Downloads showed a decline from 2.9K at the beginning of October to 883 by the end of the quarter. Weekly active users increased steadily, peaking at 4.9K in early December before slightly decreasing to 4K by the end of the quarter.
STEPN showed an interesting revenue spike to $7K in the final week of December, a significant increase from previous weeks where revenue hovered between $57 and $278. Downloads were modest, peaking at 246 in early December. Weekly active users showed a slight decline from 15.3K in mid-October to 11.9K by the end of December.
Home Workout - No Equipments consistently performed well in terms of downloads, with a peak of 3.5K in mid-November and maintaining over 3K towards the end of the quarter. Revenue peaked at $841 in late November. Weekly active users remained robust, peaking at 19K in mid-November and stabilizing around 18K by the end of December.
For more in-depth insights and detailed data, visit Sensor Tower.
